Oct 24, 2020Why Tech Should Share As Well As BuildMany of the principles and rituals we take for granted in the tech industry could benefit charities, especially in these times. If only we started talking to them. Let’s face it; Tech’s got a bad rep. Or at least a more tainted reputation thanks to how a certain group of…Tech5 min read
Nov 25, 2018Ageism: you’re over the hillIt’s Time for Advertising to Stop Perpetuating Negative Stereotypes About Ageing — A version of this article was originally published in AdWeek in August 2018. It’s a truth universally acknowledged that a brand in possession of a good marketing strategy must be in want of a customer under the age of 35. So obsessed are we with Millennials and Gen Z today…Advertising3 min read
Aug 31, 2017What is Transformational Thinking ? APG Young Strategist Essay Prize 2017Hello everyone. Back in April I submitted an essay in response to the APG’s Young Strategy Essay prize question, ‘What is transformational thinking?’. I was delighted to be one of the four to receive a Special Commendation. A big thank you to APG for organising the competition. …Strategy7 min read
